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UX 101 Archive

Signs It’s Way Past Time To Invest In Your UX

Investing in user experience can sometimes be a fickle matter, but really, it shouldn’t be. UX is all about making your digital product easy and intuitive for your users to complete their tasks. That’s it, that’s all.

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You Are Not Your Users… Unless They’re Gods or Beasts

What do startup founders with a Steve Jobs complex and a HiPPO have in common?

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How To Narrow Your Aim When Designing For The Masses

A typical consumer-facing digital product such as an e-commerce site, app, or interactive tool may be used by tens of thousands of different people. And of course, everyone has very high expectations that the product will meet their specific needs and desires. Unfortunately, it is impossible to design to the specific needs of each individual. It’s not ideal to design for the masses since a ‘one size fits all’ design often doesn’t work. This is where personas come in handy.

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All Product Managers Should Hire a Tailor

At a recent meetup for Product Managers (PM) discussing the relationship between UXers and PMs, an audience member asked a question. “As a PM I know what I want my product to look and feel like. Why should I work with a UXer?”.

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12 Types of User Research

These methodologies are used to gain a comprehensive understanding of the people who use a digital product so that the product can be designed with their specific needs in mind.

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So You Want An App… Really? Are You Sure?

Apps are really good at reaching your users when they’re on the go …but do you need one? Let’s assume that you’ve done your homework and there are no off the shelf options that suit your needs. For most people a “mobile solution” means a native app that is downloaded to the mobile device.

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Web vs Native Apps

For clarity, apps (applications) are a type of software that allows you to perform specific tasks. Apps for desktop or laptop computers are sometimes called desktop apps (think dropbox, slack, even Microsoft word), and those for mobile devices are called mobile apps (think flappy bird!). When you open an app, it runs inside the operating system on your device until you close it. This article discusses the two main types of mobile-enabled applications: native and web apps. 

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The UX Iceberg

Have you ever wondered what goes into an exceptional user experience?

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Looking For Some Fun Stats About Apps?

    20% of apps downloaded are used once then never again 3.1M apps in the two leading app stores (google play and app store) 35B USD spent on apps globally in 2015 4% of smartphone minutes in 2014 was spent on a native app (other than facebook) 14% of smartphone minutes in 2014 was spent in web browsers US adults spent 2.8 hours per day spent engaging with desktop in 2015 US adults spent 2.4 hours per day spent engaging with desktop  

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The ROI in “User Experience”

What’s the ROI un UX? Well, an investment in user experience is an investment in designing a digital product that is easier and better for your customers to use. These “digital products” could be bringing people through the complex task interface of encouraging online donations to your charity, or an app that is developed to make it easier for people to pay for parking, or the portal your staff use to log in and quote on auto insurance. All investments need to generate a return. Some studies declare that “every dollar invested in UX will bring $2 to $100 in return” and this is a sensational, highly tweetable stat that has been all over the internet.

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