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UX 101 Archive

To Heuristic or Not To Heuristic… That’s The Question

You’ve got a prototype for a product that you think is stellar. You’ve interviewed some users, mocked up a design, and you think you’re ready to start building it. You’re confident your design will work, but you want to get another set of eyes on it first. Enter the heuristic evaluation.

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User Research as Strategic Partner: De-Risking Decisions

User research, when done at the right time, can dramatically reduce risk when making strategic decisions. User research is a type of research focused on user needs, behaviours, and motivations. It’s about far more than usability. It’s used to gain a more thorough understanding of your users so you can make products that work for them.

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Six Reasons Executives Should Pay Attention To The User Experience

Executives are responsible for setting the direction their firm will take and steering their teams towards it. As an executive you focus on strategy. You’re not deep in the weeds worrying about the details, so there’s no need for you to worry about the user experience of your product, right? …right? If you care about customer satisfaction, market share, operating expenses, revenue, competitive advantage, or time to market then you should care about UX.

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Hey App Startup! You NEED UX In Your Life

If you’re an app startup and/or aspiring unicorn there are literally thousands of articles to help you. User experience is mentioned in some of them, but it’s rarely given the level of importance it deserves.

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Four Reasons Why Not Investing In Enterprise UX Is Costing You A Lot Of Money

Just a friendly reminder: When we talk about UX, particularly for the enterprise, we’re talking about so much more than simply the visual design of the interface. Re-skinning your current software with “different colors” is essentially the same as putting lipstick on a pig. Enterprise UX covers needs and requirements, architecture, task flow, navigation, interactions, visual design, and more. Enterprise UX is talked about, but rarely put into action. It is rare to find a company who develops and sells enterprise software that values the experience of the end user the same way a consumer app company does. They’re selling to the VPs and people consuming the data, not the poor worker who’s stuck in data entry. To make matters worse enterprise users typically don’t expect the same kind of experience because… well.. it’s a work tool. It values function over everything else.

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What Makes For A Good Designer? A Perspective on UX Design

Good design is one of those things where you know it when you see it. One of the most frustrating things about design is that a lot of people think they can do it themselves. This is particularly true with UX Designers since the end user experience is so intuitive. Just because it seems like ‘common sense’ doesn’t mean that someone didn’t meticulously think through the details of each user flow.

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Why Should I Bother With User Research?

User research is the fundamental foundation on which good user experiences are created. According to Neilson Norman (aka the UX authority) it is a quintessential part of the user experience design process. This type of research is focused on understanding user behaviors, needs, and motivations. It helps us understand people’s lives so we can design the right product for them. Ideally user research is done throughout the product lifecycle, but always at the start, and always near the end in the form of usability testing.

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How To Gather User Feedback That Is Actually Helpful

User feedback is required if you’re going to make decisions based on data. In fact, one of the primary pillars of a data driven organization is customer insights. Unfortunately, the thing with user feedback is that it can be pretty unhelpful sometimes. If you set up your research objectives, methodology, and validation correctly you should be in a good position to gather helpful feedback from your users.

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How UX Designers Build Trust Into Products

The trustworthiness of a product is a huge concern for designers and product managers. The sharing economy, e-commerce, and most financial products (just to name a few) are hugely dependent on user trust. What is considered trustworthy varies by user group, product, and industry, so it’s important that you understand your users, and what they’ll trust, before you start designing.

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Three Really Big Reasons Why You Should Be Prototyping

The concept of a Minimum Viable Product has permeated the world of tech since the popularization of the lean startup mentality. The problem with an MVP is that people sometimes build it based on market research or a hunch before they start their testing. Prototyping on the other hand is a far faster, cheaper, and less risky way of getting to the MVP.

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