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UX Archive

Deciphering Designers

When you meet a designer, chances are they won’t specify right away which type of designer they are. There are plenty of design specialties, but usually people immediately think designer = graphic designer. When we’re discussing product design that narrows the field slightly but opens the door for further specialization amongst designers.

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Usability for Conversion: Stop Using Fads, Start Using Data [Guest Post]

By Joel Lopez Guest Contributor When it comes to creating and designing a product, we are looking for the best solution to ensure we meet our goal. Ultimately, our goal will always be to convince the customer to buy our product or use our service; i.e., for converting leads into sales. But what can we do to ensure the highest conversion rate (i.e., of leads to sales) possible? When we look around for ways to understand what works with conversion and what doesn’t, we may encounter several fads or trends that presumptuously claim to know exactly what we need to do; things like changing a button to a particular color, using a particular picture or icon, or employing a certain layout. However, there is no one size fits all “magic bullet” to conversion. EVERY demographic is different, so we need to use our data and our knowledge of our specific targeted audience to create designs that convert. IF there is one single piece of advice that’s most important, it’s to focus on usability.

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[Infographic] Look Before You Leap: Validating Product Market Fit Faster and Cheaper

Product Market Fit is typically found through the use of an MVP. The traditional MVP model takes too long and is too costly for what you’re getting. Rapid prototyping is a method of conceptualizing, designing, testing, and iterating quickly and cheaply… And it has similar outcomes to building a full-blown MVP.

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Infographic: Executives Should Care About UX

Sources Customer Satisfaction: 89% of companies plan to compete on the basis of customer experience. Market Share: Design driven companies outperform the S&P by 228% over 10 years. Operating Expenses: According to the System Sciences Institute at IBM, the cost of fixing errors once the product has launched and is in the ‘maintenance’ phase is up to 100x as costly as if you were to fix them during the design phase. Time To Market: A good design process that includes rapid prototyping and collaborative contributions can dramatically decrease the time to market. Competition: Competition is fierce, and 9/10 users report that they have stopped using an app due to poor performance. Revenue: 27% of US online shoppers have abandoned carts because the checkout process was too long or complicated.

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Infographic: Why Startups Should Care About UX

This infographic was born from the blog post Hey App Startup! You NEED UX In Your Life. If you’re an app startup and/or aspiring unicorn there are literally thousands of articles to help you. User experience is mentioned in some of them, but it’s rarely given the level of importance it deserves.

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Managing Abusive User Behaviour in Virtual Reality

For user experience designers, virtual reality is a brave new world. The conversation around managing user behaviour in virtual reality comes in the wake of a woman who was sexually assaulted in a VR game. Because the technology is so new, design best practices and standards around harassment, assault, and abuse have not been established.

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Get Your Boss To See The Light: Tips For User Advocacy With Evidence

I went out for coffee with a Product Manager friend recently. Over out lattes he lamented that he wanted to redesign a legacy product with a user centered design. Unfortunately, his team dismissed his idea and wanted to rely instead on internal industry expertise and best practice. This poor product manager is not alone in his struggles; I’m sure most internal user advocates can relate.

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Getting The Most Out Of A Design Review

A design review is a step in the product design process. A review serves a very specific purpose where the design is evaluated against its requirements, particularly those affecting user and business needs. It offers an opportunity to clarify assumptions, ask questions, and seek advice. It is an important milestone where the designer shares his or her work and receives feedback. Never skip this step.

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Lessons Learned From Designing Top Notch E-Commerce Experiences

No e-commerce experience is the same, but over the years we’ve come up with some key takeaways from our major projects. Consider these tips when designing your e-commerce experience.

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Speeding Up The Product Development Lifecycle: A Better Approach To The MVP

An MVP is a product with just enough features to gather validated learning about the product and its continued development (Thanks Wikipedia!). Depending on which methodology you subscribe to there are a variety of means of getting to an MVP. There is, however, a better way.

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