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Research Team Archive

How To Narrow Your Aim When Designing For The Masses

A typical consumer-facing digital product such as an e-commerce site, app, or interactive tool may be used by tens of thousands of different people. And of course, everyone has very high expectations that the product will meet their specific needs and desires. Unfortunately, it is impossible to design to the specific needs of each individual. It’s not ideal to design for the masses since a ‘one size fits all’ design often doesn’t work. This is where personas come in handy.

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Designing Great Experiences: Two Is Better Than One

We love getting great deals on things and I am no different! Two for one deals and BOGO have become entrenched in our consumer consciousness and we’re always seeking the best deal in virtually every avenue of our lives. We are programmed to believe that getting more for less is always going to be better, and in almost every situation we find ourselves in this mindset makes sense. But there is an exception to this thinking and that is the idea that getting a person who can user experience research AND user experience design is the best solution for solving your UX problems. In this case, the two-fer’ deal may not the best path forward.

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12 Types of User Research

These methodologies are used to gain a comprehensive understanding of the people who use a digital product so that the product can be designed with their specific needs in mind.

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Online Shopping For the First Time

This article is part of the Mom’s Migraines series exploring some of the countless websites out there that offer poor user experiences and result in many a literal and metaphorical headache. This is one of Betty’s migraines.  Who is Betty?    

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What is Mom’s Migraines?

As you probably know from personal experience, there are countless websites out there that offer poor user experiences and result in many a literal and metaphorical headache. We want to shed a light on some of these websites in a unique way: by viewing everything through the eyes of several women, our moms.

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Webinars… Losing Your Life One Hour At A Time

There’s a certain mix of intrigue and hesitation in the minutes between my calendar notification reminding me that I signed up for a webinar with a catchy title and it actually starting. Is this going to be a total waste of my time like the last 5 webinars I attempted to push through? I wonder what kind of technical issues I will learn about the screen sharing software we’re using today? Wait, what is this about again? Who sent me the link to this?   I don’t approach webinars with a positive attitude because I have walked away from too many feeling like an hour of my life had been stolen. Let’s talk about why webinars usually suck:

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When “Business Requirements” go bad… Learn how to win anyway.

Traditional information technology requirements focus on the wrong things – on process instead of needs and analysis instead of research. Everyone who ever read a 100+ page requirements document and truly felt they understood what a project needed to be and how it should work, please raise your hand. Anyone? Ok, I see a couple hands – did the ultimate realization of the project mirror your understanding? and more importantly, was it successful? Our experience says that it rarely, if ever happens this way.

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When is Usability Testing not worth doing?

We recently met with a potential client who asked for some usability testing. They were using a somewhat proprietary Knowledge Management tool that they purchased from a well-established software vendor – not one of the big names, but with many big clients.

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