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Research Team Archive

To Heuristic or Not To Heuristic… That’s The Question

You’ve got a prototype for a product that you think is stellar. You’ve interviewed some users, mocked up a design, and you think you’re ready to start building it. You’re confident your design will work, but you want to get another set of eyes on it first. Enter the heuristic evaluation.

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Usability for Conversion: Stop Using Fads, Start Using Data [Guest Post]

By Joel Lopez Guest Contributor When it comes to creating and designing a product, we are looking for the best solution to ensure we meet our goal. Ultimately, our goal will always be to convince the customer to buy our product or use our service; i.e., for converting leads into sales. But what can we do to ensure the highest conversion rate (i.e., of leads to sales) possible? When we look around for ways to understand what works with conversion and what doesn’t, we may encounter several fads or trends that presumptuously claim to know exactly what we need to do; things like changing a button to a particular color, using a particular picture or icon, or employing a certain layout. However, there is no one size fits all “magic bullet” to conversion. EVERY demographic is different, so we need to use our data and our knowledge of our specific targeted audience to create designs that convert. IF there is one single piece of advice that’s most important, it’s to focus on usability.

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Guerrilla User Research in Five Steps

Some research is better than no research, but when you’ve got very little time and a tight budget what do you do?

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Look Before You Leap: Product Market Fit Validated Faster and Cheaper

Product market fit is typically found though the use of an MVP (minimum Viable Product). In my opinion the traditional MVP model takes too long and it too costly for what you’re getting. Rapid prototyping is a method of conceptualizing, designing, testing, and iterating quickly and cheaply… And it has similar outcomes as building a full-blown MVP. It usually involves the use of a rapid prototyping tool to mock up interfaces, navigation, and build conditional logic into user task flows.

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User Research as Strategic Partner: De-Risking Decisions

User research, when done at the right time, can dramatically reduce risk when making strategic decisions. User research is a type of research focused on user needs, behaviours, and motivations. It’s about far more than usability. It’s used to gain a more thorough understanding of your users so you can make products that work for them.

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Never Let A Designer Do Their Own Usability Testing

At a recent meeting for the design of an app a client asked if we offer usability testing as a distinct service from our design process. I answered yes, but asked why she wanted to use separate vendors.

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Why Should I Bother With User Research?

User research is the fundamental foundation on which good user experiences are created. According to Neilson Norman (aka the UX authority) it is a quintessential part of the user experience design process. This type of research is focused on understanding user behaviors, needs, and motivations. It helps us understand people’s lives so we can design the right product for them. Ideally user research is done throughout the product lifecycle, but always at the start, and always near the end in the form of usability testing.

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Your Site Is Worse Than User Testing Says It Is

While user testing is an important and necessary part of the product lifecycle (don’t ever let anyone tell you otherwise!) it’s not a catch all. Users tend to do better on a site during usability testing than they would over normal circumstances. Which means… that your site is actually worse than your users say it is! *gasp*

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Six Tips for Preventing and Reducing Churn

Ahhh.. churn. The leaky bucket of death for SaaS everywhere. We’ve all read articles on how to make your product ‘sticky’ for users – so we can stop the dreaded customer churn. The idea is to give them such a great product (and such a great experience) that they keep coming back for more. That’s the dream!

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Understanding The Sparks That Influence User Behavior

How do you influence your user’s behavior? How do you spark action? People can be persuaded to take certain actions if the right elements are present.

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