To some, sketching sounds like it should be left to the artsy and designer types. In the digital design world, sketching is how ideas go from a simple thought to a visual concept. Sketching is the act of mapping out what the end result could potentially look like. It is a means of ideation, brainstorming, and ‘getting ideas down on paper’. These sketches/ideas can vary in complexity from low fidelity (super simple) to high fidelity (elaborate) depending on the timeline and skill levels of the team members involved. Having these ideas documented through sketches is one of the number one goals in the ideation process. These sessions go by many names: Design studios, collaborative kickoffs, Ideation sessions or, here at UX Guys, Rapid Design Labs.