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Mobile Archive

Hey App Startup! You NEED UX In Your Life

If you’re an app startup and/or aspiring unicorn there are literally thousands of articles to help you. User experience is mentioned in some of them, but it’s rarely given the level of importance it deserves.

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So You Want An App… Really? Are You Sure?

Apps are really good at reaching your users when they’re on the go …but do you need one? Let’s assume that you’ve done your homework and there are no off the shelf options that suit your needs. For most people a “mobile solution” means a native app that is downloaded to the mobile device.

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Web vs Native Apps

For clarity, apps (applications) are a type of software that allows you to perform specific tasks. Apps for desktop or laptop computers are sometimes called desktop apps (think dropbox, slack, even Microsoft word), and those for mobile devices are called mobile apps (think flappy bird!). When you open an app, it runs inside the operating system on your device until you close it. This article discusses the two main types of mobile-enabled applications: native and web apps. 

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Looking For Some Fun Stats About Apps?

    20% of apps downloaded are used once then never again 3.1M apps in the two leading app stores (google play and app store) 35B USD spent on apps globally in 2015 4% of smartphone minutes in 2014 was spent on a native app (other than facebook) 14% of smartphone minutes in 2014 was spent in web browsers US adults spent 2.8 hours per day spent engaging with desktop in 2015 US adults spent 2.4 hours per day spent engaging with desktop  

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Wearables: Why Apple zigged when tech zagged

Prediction: Apple will take it to the bank once again. With the much publicized and well documented release of the Apple Watch, they’re proclaiming just how well they understand their users and more importantly, their customers’ purchase behavior.

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Why I Love My Pebble Steel And (Probably) Won’t Buy An Apple Watch

SO here’s the thing, I feel like I should pretence this with the fact that I love Apple, I love Apple products and I always want the newest ones. That being said. I’m (probably) not going to buy an apple watch. – I say probably to cover my own ass in case I give into curiosity, or the final release of the watch seems to appeal to me more than it does now. But, I digress – . Why won’t I buy one? Well, I’ll start with the fact that I already have a pebble steel and I love it. And I think that all the reasons why I love it are the reasons I won’t be getting an Apple Watch.

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Exploring Gesture Based UX

There’s a shift in the way we interact with content and it’s awesome. The iPhone & iPad have changed how we create, how we interact with our websites and applications. Not only have they brought us high-definition displays, they’ve introduced us to a world of gestures. Our UX, designs and interactions will never be the same.

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