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Enterprise UX Archive

Infographic: Executives Should Care About UX

Sources Customer Satisfaction: 89% of companies plan to compete on the basis of customer experience. Market Share: Design driven companies outperform the S&P by 228% over 10 years. Operating Expenses: According to the System Sciences Institute at IBM, the cost of fixing errors once the product has launched and is in the ‘maintenance’ phase is up to 100x as costly as if you were to fix them during the design phase. Time To Market: A good design process that includes rapid prototyping and collaborative contributions can dramatically decrease the time to market. Competition: Competition is fierce, and 9/10 users report that they have stopped using an app due to poor performance. Revenue: 27% of US online shoppers have abandoned carts because the checkout process was too long or complicated.

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User Research as Strategic Partner: De-Risking Decisions

User research, when done at the right time, can dramatically reduce risk when making strategic decisions. User research is a type of research focused on user needs, behaviours, and motivations. It’s about far more than usability. It’s used to gain a more thorough understanding of your users so you can make products that work for them.

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Six Reasons Executives Should Pay Attention To The User Experience

Executives are responsible for setting the direction their firm will take and steering their teams towards it. As an executive you focus on strategy. You’re not deep in the weeds worrying about the details, so there’s no need for you to worry about the user experience of your product, right? …right? If you care about customer satisfaction, market share, operating expenses, revenue, competitive advantage, or time to market then you should care about UX.

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Four Reasons Why Not Investing In Enterprise UX Is Costing You A Lot Of Money

Just a friendly reminder: When we talk about UX, particularly for the enterprise, we’re talking about so much more than simply the visual design of the interface. Re-skinning your current software with “different colors” is essentially the same as putting lipstick on a pig. Enterprise UX covers needs and requirements, architecture, task flow, navigation, interactions, visual design, and more. Enterprise UX is talked about, but rarely put into action. It is rare to find a company who develops and sells enterprise software that values the experience of the end user the same way a consumer app company does. They’re selling to the VPs and people consuming the data, not the poor worker who’s stuck in data entry. To make matters worse enterprise users typically don’t expect the same kind of experience because… well.. it’s a work tool. It values function over everything else.

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