Translate. Collaborate. Co-design.

Case Studies Archive

How To Narrow Your Aim When Designing For The Masses

A typical consumer-facing digital product such as an e-commerce site, app, or interactive tool may be used by tens of thousands of different people. And of course, everyone has very high expectations that the product will meet their specific needs and desires. Unfortunately, it is impossible to design to the specific needs of each individual. It’s not ideal to design for the masses since a ‘one size fits all’ design often doesn’t work. This is where personas come in handy.

Read More…

Online Shopping For the First Time

This article is part of the Mom’s Migraines series exploring some of the countless websites out there that offer poor user experiences and result in many a literal and metaphorical headache. This is one of Betty’s migraines.  Who is Betty?    

Read More…

When A Shopping Cart Isn’t A Shopping Cart: A 60 Minute Headache

This article is part of the Mom’s Migraines series exploring some of the countless websites out there that offer poor user experiences and result in many a literal and metaphorical headache. This is one of Tammy’s migraines.  Who is Tammy?     All she wanted were some tennis tickets…

Read More…

Case Study: AlbertaBoostr.com

There are few institutions in Alberta as steadfast and longstanding as ATB Financial. At the heart of the 76-year-old bank is a strong spirit of innovation and technical leadership, so it comes as no surprise that ATB Financial is changing the way small businesses are funded.

Read More…