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Hey App Startup! You NEED UX In Your Life

If you’re an app startup and/or aspiring unicorn there are literally thousands of articles to help you. User experience is mentioned in some of them, but it’s rarely given the level of importance it deserves.

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Four Reasons Why Not Investing In Enterprise UX Is Costing You A Lot Of Money

Just a friendly reminder: When we talk about UX, particularly for the enterprise, we’re talking about so much more than simply the visual design of the interface. Re-skinning your current software with “different colors” is essentially the same as putting lipstick on a pig. Enterprise UX covers needs and requirements, architecture, task flow, navigation, interactions, visual design, and more. Enterprise UX is talked about, but rarely put into action. It is rare to find a company who develops and sells enterprise software that values the experience of the end user the same way a consumer app company does. They’re selling to the VPs and people consuming the data, not the poor worker who’s stuck in data entry. To make matters worse enterprise users typically don’t expect the same kind of experience because… well.. it’s a work tool. It values function over everything else.

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What Makes For A Good Designer? A Perspective on UX Design

Good design is one of those things where you know it when you see it. One of the most frustrating things about design is that a lot of people think they can do it themselves. This is particularly true with UX Designers since the end user experience is so intuitive. Just because it seems like ‘common sense’ doesn’t mean that someone didn’t meticulously think through the details of each user flow.

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Get Your Boss To See The Light: Tips For User Advocacy With Evidence

I went out for coffee with a Product Manager friend recently. Over out lattes he lamented that he wanted to redesign a legacy product with a user centered design. Unfortunately, his team dismissed his idea and wanted to rely instead on internal industry expertise and best practice. This poor product manager is not alone in his struggles; I’m sure most internal user advocates can relate.

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Designers: Show Your Work… In Progress

Just like in high school math class it’s about more than just the right answer: it’s about how you got there.

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Getting The Most Out Of A Design Review

A design review is a step in the product design process. A review serves a very specific purpose where the design is evaluated against its requirements, particularly those affecting user and business needs. It offers an opportunity to clarify assumptions, ask questions, and seek advice. It is an important milestone where the designer shares his or her work and receives feedback. Never skip this step.

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Never Let A Designer Do Their Own Usability Testing

At a recent meeting for the design of an app a client asked if we offer usability testing as a distinct service from our design process. I answered yes, but asked why she wanted to use separate vendors.

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Why Should I Bother With User Research?

User research is the fundamental foundation on which good user experiences are created. According to Neilson Norman (aka the UX authority) it is a quintessential part of the user experience design process. This type of research is focused on understanding user behaviors, needs, and motivations. It helps us understand people’s lives so we can design the right product for them. Ideally user research is done throughout the product lifecycle, but always at the start, and always near the end in the form of usability testing.

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Lessons Learned From Designing Top Notch E-Commerce Experiences

No e-commerce experience is the same, but over the years we’ve come up with some key takeaways from our major projects. Consider these tips when designing your e-commerce experience.

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Speeding Up The Product Development Lifecycle: A Better Approach To The MVP

An MVP is a product with just enough features to gather validated learning about the product and its continued development (Thanks Wikipedia!). Depending on which methodology you subscribe to there are a variety of means of getting to an MVP. There is, however, a better way.

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