Article by Darren Northcott
When Darren dreams, he claims it’s about user interactions, immersive experiences and, occasionally, zombies. We just hope it’s in that order. Originally a web developer, Darren parlayed his skills as a planner into creating remarkable digital user experiences. It began with site maps, page flows and wireframes for the Forzani Group, evolved into requirements documentation and social media strategies for clients like Travel Alberta and Bayer CropScience and blossomed into complete insight and planning as the primary Experience Architect for Nissan. Yes, THAT Nissan. With UX Guys, Darren pushed the envelope with clients like Enbridge, Mountain Equipment Co-op, lululemon, ADP and Rocky Mountain Soap Company. Oh yeah, in his spare time, he’s built and released three iOS apps into the Apple app store. He's now changing the world as a Senior UX Architect with the Paysafe Group.