Translate. Collaborate. Co-design.

User Research as Strategic Partner: De-Risking Decisions

User research, when done at the right time, can dramatically reduce risk when making strategic decisions. User research is a type of research focused on user needs, behaviours, and motivations. It’s about far more than usability. It’s used to gain a more thorough understanding of your users so you can make products that work for them.

Read More…

Infographic: Why Startups Should Care About UX

This infographic was born from the blog post Hey App Startup! You NEED UX In Your Life. If you’re an app startup and/or aspiring unicorn there are literally thousands of articles to help you. User experience is mentioned in some of them, but it’s rarely given the level of importance it deserves.

Read More…

Six Reasons Executives Should Pay Attention To The User Experience

Executives are responsible for setting the direction their firm will take and steering their teams towards it. As an executive you focus on strategy. You’re not deep in the weeds worrying about the details, so there’s no need for you to worry about the user experience of your product, right? …right? If you care about customer satisfaction, market share, operating expenses, revenue, competitive advantage, or time to market then you should care about UX.

Read More…

Managing Abusive User Behaviour in Virtual Reality

For user experience designers, virtual reality is a brave new world. The conversation around managing user behaviour in virtual reality comes in the wake of a woman who was sexually assaulted in a VR game. Because the technology is so new, design best practices and standards around harassment, assault, and abuse have not been established.

Read More…

Hey App Startup! You NEED UX In Your Life

If you’re an app startup and/or aspiring unicorn there are literally thousands of articles to help you. User experience is mentioned in some of them, but it’s rarely given the level of importance it deserves.

Read More…

Four Reasons Why Not Investing In Enterprise UX Is Costing You A Lot Of Money

Just a friendly reminder: When we talk about UX, particularly for the enterprise, we’re talking about so much more than simply the visual design of the interface. Re-skinning your current software with “different colors” is essentially the same as putting lipstick on a pig. Enterprise UX covers needs and requirements, architecture, task flow, navigation, interactions, visual design, and more. Enterprise UX is talked about, but rarely put into action. It is rare to find a company who develops and sells enterprise software that values the experience of the end user the same way a consumer app company does. They’re selling to the VPs and people consuming the data, not the poor worker who’s stuck in data entry. To make matters worse enterprise users typically don’t expect the same kind of experience because… well.. it’s a work tool. It values function over everything else.

Read More…

What Makes For A Good Designer? A Perspective on UX Design

Good design is one of those things where you know it when you see it. One of the most frustrating things about design is that a lot of people think they can do it themselves. This is particularly true with UX Designers since the end user experience is so intuitive. Just because it seems like ‘common sense’ doesn’t mean that someone didn’t meticulously think through the details of each user flow.

Read More…

Get Your Boss To See The Light: Tips For User Advocacy With Evidence

I went out for coffee with a Product Manager friend recently. Over out lattes he lamented that he wanted to redesign a legacy product with a user centered design. Unfortunately, his team dismissed his idea and wanted to rely instead on internal industry expertise and best practice. This poor product manager is not alone in his struggles; I’m sure most internal user advocates can relate.

Read More…

Designers: Show Your Work… In Progress

Just like in high school math class it’s about more than just the right answer: it’s about how you got there.

Read More…

Getting The Most Out Of A Design Review

A design review is a step in the product design process. A review serves a very specific purpose where the design is evaluated against its requirements, particularly those affecting user and business needs. It offers an opportunity to clarify assumptions, ask questions, and seek advice. It is an important milestone where the designer shares his or her work and receives feedback. Never skip this step.

Read More…