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To Heuristic or Not To Heuristic… That’s The Question

You’ve got a prototype for a product that you think is stellar. You’ve interviewed some users, mocked up a design, and you think you’re ready to start building it. You’re confident your design will work, but you want to get another set of eyes on it first. Enter the heuristic evaluation.

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Deciphering Designers

When you meet a designer, chances are they won’t specify right away which type of designer they are. There are plenty of design specialties, but usually people immediately think designer = graphic designer. When we’re discussing product design that narrows the field slightly but opens the door for further specialization amongst designers.

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Usability for Conversion: Stop Using Fads, Start Using Data [Guest Post]

By Joel Lopez Guest Contributor When it comes to creating and designing a product, we are looking for the best solution to ensure we meet our goal. Ultimately, our goal will always be to convince the customer to buy our product or use our service; i.e., for converting leads into sales. But what can we do to ensure the highest conversion rate (i.e., of leads to sales) possible? When we look around for ways to understand what works with conversion and what doesn’t, we may encounter several fads or trends that presumptuously claim to know exactly what we need to do; things like changing a button to a particular color, using a particular picture or icon, or employing a certain layout. However, there is no one size fits all “magic bullet” to conversion. EVERY demographic is different, so we need to use our data and our knowledge of our specific targeted audience to create designs that convert. IF there is one single piece of advice that’s most important, it’s to focus on usability.

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[Infographic] Look Before You Leap: Validating Product Market Fit Faster and Cheaper

Product Market Fit is typically found through the use of an MVP. The traditional MVP model takes too long and is too costly for what you’re getting. Rapid prototyping is a method of conceptualizing, designing, testing, and iterating quickly and cheaply… And it has similar outcomes to building a full-blown MVP.

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Guerrilla User Research in Five Steps

Some research is better than no research, but when you’ve got very little time and a tight budget what do you do?

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Look Before You Leap: Product Market Fit Validated Faster and Cheaper

Product market fit is typically found though the use of an MVP (minimum Viable Product). In my opinion the traditional MVP model takes too long and it too costly for what you’re getting. Rapid prototyping is a method of conceptualizing, designing, testing, and iterating quickly and cheaply… And it has similar outcomes as building a full-blown MVP. It usually involves the use of a rapid prototyping tool to mock up interfaces, navigation, and build conditional logic into user task flows.

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Infographic: Executives Should Care About UX

Sources Customer Satisfaction: 89% of companies plan to compete on the basis of customer experience. Market Share: Design driven companies outperform the S&P by 228% over 10 years. Operating Expenses: According to the System Sciences Institute at IBM, the cost of fixing errors once the product has launched and is in the ‘maintenance’ phase is up to 100x as costly as if you were to fix them during the design phase. Time To Market: A good design process that includes rapid prototyping and collaborative contributions can dramatically decrease the time to market. Competition: Competition is fierce, and 9/10 users report that they have stopped using an app due to poor performance. Revenue: 27% of US online shoppers have abandoned carts because the checkout process was too long or complicated.

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User Research as Strategic Partner: De-Risking Decisions

User research, when done at the right time, can dramatically reduce risk when making strategic decisions. User research is a type of research focused on user needs, behaviours, and motivations. It’s about far more than usability. It’s used to gain a more thorough understanding of your users so you can make products that work for them.

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Infographic: Why Startups Should Care About UX

This infographic was born from the blog post Hey App Startup! You NEED UX In Your Life. If you’re an app startup and/or aspiring unicorn there are literally thousands of articles to help you. User experience is mentioned in some of them, but it’s rarely given the level of importance it deserves.

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Six Reasons Executives Should Pay Attention To The User Experience

Executives are responsible for setting the direction their firm will take and steering their teams towards it. As an executive you focus on strategy. You’re not deep in the weeds worrying about the details, so there’s no need for you to worry about the user experience of your product, right? …right? If you care about customer satisfaction, market share, operating expenses, revenue, competitive advantage, or time to market then you should care about UX.

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