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How To Gather User Feedback That Is Actually Helpful

User feedback is required if you’re going to make decisions based on data. In fact, one of the primary pillars of a data driven organization is customer insights. Unfortunately, the thing with user feedback is that it can be pretty unhelpful sometimes. If you set up your research objectives, methodology, and validation correctly you should be in a good position to gather helpful feedback from your users.

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Your Site Is Worse Than User Testing Says It Is

While user testing is an important and necessary part of the product lifecycle (don’t ever let anyone tell you otherwise!) it’s not a catch all. Users tend to do better on a site during usability testing than they would over normal circumstances. Which means… that your site is actually worse than your users say it is! *gasp*

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How UX Designers Build Trust Into Products

The trustworthiness of a product is a huge concern for designers and product managers. The sharing economy, e-commerce, and most financial products (just to name a few) are hugely dependent on user trust. What is considered trustworthy varies by user group, product, and industry, so it’s important that you understand your users, and what they’ll trust, before you start designing.

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The Digital Experience Your Customers Really Want

What kind of experience do your customers want from your product? Well, that depends heavily on what the product is and its use case. Generally, users are only using your product because they’re trying to achieve something – not for the pleasure of using it. This can be hard to remember for designers, who are dedicated to providing a delightful experience, and for the business which has its own goals.

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Three Really Big Reasons Why You Should Be Prototyping

The concept of a Minimum Viable Product has permeated the world of tech since the popularization of the lean startup mentality. The problem with an MVP is that people sometimes build it based on market research or a hunch before they start their testing. Prototyping on the other hand is a far faster, cheaper, and less risky way of getting to the MVP.

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Six Tips for Preventing and Reducing Churn

Ahhh.. churn. The leaky bucket of death for SaaS everywhere. We’ve all read articles on how to make your product ‘sticky’ for users – so we can stop the dreaded customer churn. The idea is to give them such a great product (and such a great experience) that they keep coming back for more. That’s the dream!

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Signs It’s Way Past Time To Invest In Your UX

Investing in user experience can sometimes be a fickle matter, but really, it shouldn’t be. UX is all about making your digital product easy and intuitive for your users to complete their tasks. That’s it, that’s all.

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Understanding The Sparks That Influence User Behavior

How do you influence your user’s behavior? How do you spark action? People can be persuaded to take certain actions if the right elements are present.

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You Are Not Your Users… Unless They’re Gods or Beasts

What do startup founders with a Steve Jobs complex and a HiPPO have in common?

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How To Narrow Your Aim When Designing For The Masses

A typical consumer-facing digital product such as an e-commerce site, app, or interactive tool may be used by tens of thousands of different people. And of course, everyone has very high expectations that the product will meet their specific needs and desires. Unfortunately, it is impossible to design to the specific needs of each individual. It’s not ideal to design for the masses since a ‘one size fits all’ design often doesn’t work. This is where personas come in handy.

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